e-CENS Welcomes Sunil Attri as Partner

sunil attri e-CENS partner

We are pleased to announce that Sunil Attri, our Director of Data and Customer Analytics, has become an e-CENS Partner.  Sunil Attri has been part of the e-CENS team since 2017: leading major digital transformation projects for large and mid-size enterprise clients such as Dubai Tourism, Seera Group, Abu Dhabi Media Company, Saudia Airlines, DAMAC […]

MoEngage and e-CENS announce their strategic partnership to empower brands to create better CX for their customers

e-CENS and Moengage

MoEngage, the industry-leading insights-led Customer Engagement Platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA. The synergy of MoEngage and e-CENS combines the power of data insights with expert data analysis management.  Consumer preferences and purchase behavior in the MEA have changed rapidly due to […]

How to Win Millennial Engagement in 2022: Report by MoEngage

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For years it’s been a recurring question for brands – what do Millennials respond to? What are their needs? And, what is the best way to attract and retain this generation of consumers’ interest in an era of short attention spans and an abundance of shopping choices? Wanting to provide answers, the recently published MoEngage […]

Welcome to e-CENS

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Evolving as e-CENS Taking stock, reflecting on the past, considering the future. We’ve been doing a lot of thinking over the last few months. We have been asking ourselves how to best continue to make our clients successful in a constantly changing and constantly challenging digital marketing environment. We looked at what we like to […]

BigQuery Performance Optimization and Cost Governance

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Google BigQuery is one of the most popular and powerful cloud-based analytics solutions on the market. Google is constantly optimizing and enriching BigQuery’s capabilities and performance and this is always noticed in every Google NEXT conference. As powerful as BigQuery is there are certain elements to be considered as best practices while interacting with it. Whether […]

Enhanced Google Analytics Tracking for Video Publishers

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Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall? Regardless of the vertical you’re working in, it’s important to track video engagement as accurately and descriptively as possible. For a publisher, a technical support provider, or an educational destination that offers a multitude of video content, […]

11 Tactics for TV Attribution with Google Analytics and Google Cloud Platform

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Definitive, comprehensive TV attribution remains quite challenging, but with a wide range of tips and tactics from e-CENS consultants and solution designers – covering Google Analytics, Firebase Analytics, Data Studio, and a little bit of predictive modeling on Google Cloud Platform – you can begin gauging the digital response to your TV ads. Annotate You […]