How Businesses Cater to Gen Z and Millennials – 6 Top Benefits of Consent Management Platforms
As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and catering to their requirements is becoming an essential strategy, profoundly impacting the lifespan of businesses. Regardless of your business’s geographical focus, be it the United States, the MENA region, or […]
Data Privacy on the rise: Part 2 – How does a CMP work?
In the first part of this series “Introduction and Risk Analysis“, we’ve provided you with an overview of which data protection regulations exist, which requirements you need to meet in order to collect data in compliance with the GDPR, and what the consequences are. In this part, we will address the question how a CMP […]
Data Privacy on the rise: Part 1 – Introduction and Risk Analysis
Overview Since GDPR came into effect in 2018 in Europe, more and more countries have followed suit. The shift toward consumer data protection across the globe has resulted in CCPA, LGPD, and POPI, among others. According to DLA Piper, the following are already in effect or will be in effect shortly: As such regulations spread […]
