Is Your Business Ready for Changes in the Digital Landscape?
Future-proof your business holistically and leverage every opportunity using our digital transformation framework.
Why Digital
Transformation Workshop?
Digital transformation is intentional change directed at the goal of advancing your organization’s digital maturity: enhanced customer experience, measurement, and improved media efficiency & effectiveness.
This workshop is the perfect kick-off to our full current state assessment and enterprise digital transformation projects.
We’ll cover everything you need to know about:
- Developing a clear sense of where your organization stands today in relation to the marketing technology and data infrastructure landscape.
- What major challenges and opportunities exist for better data orchestration, platform integrations, media activation, and customer engagement?
- How are your functional teams positioned in terms of having the right roles with the right skills & experience?
- Are your processes or ways of working aiding or impairing your digital maturity and the ability to execute true multi-moment, connected marketing, and digital experiences for your customers and prospects?
- Are you prepared for the rapidly evolving digital landscape in terms of third-party cookie deprecation, privacy & consent, the proliferation of embedded AI solutions, and the rise of first-party data?
What Should You Expect?
In this workshop, we will help you assess your current level of digital maturity and develop a digital transformation strategy based on the needs of your business.
Assess
- Digital maturity assessment for data, tech, process, people
- Scorecard
- Gap Analysis
- Strategic Priorities
Recommend
- Discovery sessions with key stakeholder groups
- Discovery survey
- Key findings summary
- Present draft transformation framework
- Final transformation framework
Design
- Solution Design Research
- Draft Solution Design Document (SDD)
- Present SDD
- Finalize digital transformation guide book deliverable
Execute
- Implement tech maturity projects
- Implement process changes
- Validate, test, and operationalize updates
- Activate, Measure & Refine
Digital Transformation Engagements
Select the package amongst these and kick-off your journey!
Digital Foundations
Scope
Single Brand/Line of Business
What's Included
- Stakeholder Survey
- 2 x Stakeholder Interviews
- Data & Tech Assessment
- Process Assessment
- Skills Matrix Assessment
- Current State Scorecard
Duration
4 Weeks
Digital Maturity Roadmap
Scope
Enterprise
What's Included
- Everything in Assessment Pkg
- 12 x Individual Interviews
- Full MarTech Assessment
- Digital Maturity Framework
- Current State Scorecard
- Transformation Strategy
- Transformation Guide Book
Duration
12 Weeks
Guided Transformation
Scope
Enterprise
What's Included
- Everything in Strategy Pkg
- Ongoing Consulting
- Measurement Framework
- Taxonomy & DQM
- 1st Party Data Strategy
- Audience Segmentation
- 1 x Tech Maturity Project/Qtr
Duration
6 - 12 Months
Big Brands we have worked with
