Is Your Business Ready for Changes in the Digital Landscape?
Future-proof your business holistically and leverage every opportunity using our digital transformation framework.
<span data-metadata=""><span data-buffer="">Why Digital
Transformation Workshop?
Digital transformation is intentional change directed at the goal of advancing your organization’s digital maturity: enhanced customer experience, measurement, and improved media efficiency & effectiveness.
This workshop is the perfect kick-off to our full current state assessment and enterprise digital transformation projects.
We’ll cover everything you need to know about:
- Developing a clear sense of where your organization stands today in relation to the marketing technology and data infrastructure landscape.
- What major challenges and opportunities exist for better data orchestration, platform integrations, media activation, and customer engagement?
- How are your functional teams positioned in terms of having the right roles with the right skills & experience?
- Are your processes or ways of working aiding or impairing your digital maturity and the ability to execute true multi-moment, connected marketing, and digital experiences for your customers and prospects?
- Are you prepared for the rapidly evolving digital landscape in terms of third-party cookie deprecation, privacy & consent, the proliferation of embedded AI solutions, and the rise of first-party data?
What Should You Expect?
In this workshop, we will help you assess your current level of digital maturity and develop a digital transformation strategy based on the needs of your business.
Assess
- Digital maturity assessment for data, tech, process, people
- Scorecard
- Gap Analysis
- Strategic Priorities
Recommend
- Discovery sessions with key stakeholder groups
- Discovery survey
- Key findings summary
- Present draft transformation framework
- Final transformation framework
Design
- Solution Design Research
- Draft Solution Design Document (SDD)
- Present SDD
- Finalize digital transformation guide book deliverable
Execute
- Implement tech maturity projects
- Implement process changes
- Validate, test, and operationalize updates
- Activate, Measure & Refine
<span data-metadata=""><span data-buffer="">Digital Transformation Engagements
Select the package amongst these and kick-off your journey!
Digital Foundations
Scope
Single Brand/Line of Business
What's Included
- Stakeholder Survey
- 2 x Stakeholder Interviews
- Data & Tech Assessment
- Process Assessment
- Skills Matrix Assessment
- Current State Scorecard
Duration
4 Weeks
Digital Maturity Roadmap
Scope
Enterprise
What's Included
- Everything in Assessment Pkg
- 12 x Individual Interviews
- Full MarTech Assessment
- Digital Maturity Framework
- Current State Scorecard
- Transformation Strategy
- Transformation Guide Book
Duration
12 Weeks
Guided Transformation
Scope
Enterprise
What's Included
- Everything in Strategy Pkg
- Ongoing Consulting
- Measurement Framework
- Taxonomy & DQM
- 1st Party Data Strategy
- Audience Segmentation
- 1 x Tech Maturity Project/Qtr
Duration
6 - 12 Months
Big Brands we have worked with
