GA4 Key Features: What to expect

GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. Also, […]

How is GA4 different from Universal Analytics?

Marketing teams are asking: “how is GA4 different from Universal Analytics?” Google Analytics is used by more than 60% of sites to measure and analyze website effectiveness. Marketers are well acquainted with Universal Analytics’ possibilities and functionalities, yet with sunsetting of UA announced, it is time to let go and consider what Google Analytics 4 […]

Customer Segmentation +; 5 uses for a Customer Data Platform

Customer Segmentation is key to creating a personalized user journey.

Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]