7 Key Elements to Include in Your Customer Journey Map

If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is invaluable for understanding your customer’s needs and preferences, ultimately leading to better business outcomes. In this article, we’ll cover the key elements of customer journey mapping, discuss its benefits, and […]

Why a 360 Customer View is Essential Today & 3 Ways to Get It

Why a 360 Customer View is Essential Today & 3 Ways to Get It

What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want, and how to best serve them is essential for long-term success. That’s why a 360 customer view is so important today. To stay ahead of the competition, you need to […]

Zero-party data, Cookies and their use in CDP

Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]

GA4 Key Features: What to expect

ga4 features

GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. Also, […]

How is GA4 different from Universal Analytics?

GA4 vs GA3

Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze website effectiveness. Marketers are well acquainted with Universal Analytics’ possibilities and functionalities. e-CENS presents what Google Analytics 4 (GA4) offers us instead. Table of Contents Google Analytics, Meet the Family […]

Harnessing the Power of Customer Segmentation

Customer Segmentation is key to creating a personalized user journey.

Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]