7 Key Elements to Include in Your Customer Journey Map
If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is invaluable for understanding your customer’s needs and preferences, ultimately leading to better business outcomes. In this article, we’ll cover the key elements of customer journey mapping, discuss its benefits, and […]
Zero-party data, Cookies and their use in CDP
Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]
5 New Key Features on GA4
GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. […]