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The Customer Data Platform (CDP)

Your Personalization Engine

Unlock your data’s potential with
a unified customer view.

Customer Data Platform
Power Your Personalization

Looking for a unified view of your customer’s data but don’t know where to start? e-CENS has you covered.

Why do you need a Customer Data Platform (CDP)?

A customer data platform (CDP) empowers every marketing organization to be data-driven – to make the right decisions about where to invest time and money for the best customer experience.

With data arriving from more channels and in more formats than ever, there is no shortage of data for the marketing team to use.

Unfortunately, without the right strategy to handle all the data coming in from web, apps, in-store transactions, and call centers, the abundance of data may result only in a cacophony of noise, rather than clear information.

True or False Customer Data Platform

How do marketers take all that noisy data and turn it into a symphony?

This is a non-trivial challenge, especially because it occurs in an ever-evolving economic and regulatory landscape. 

Consider the massive impact on data management due to new privacy regulations. Add to this the loss of third-party cookies for ad tracking, changing consumer habits, and navigating historical societal changes. It’s enough to overwhelm even the most seasoned data-driven marketing organizations.

Customer data is the key to every company’s future. It is the primary way to understand your customers’ attitudes and buying preferences. To ensure the best experience, you need to manage and activate data in real-time.

What Are the Key Functions
of a Customer Data Platform?

A Customer Data Platform helps you make the most out of every piece of your data. Having one can help you…

  • Develop a single view of the customer to improve engagements and increase conversions;
  • Create a more trustworthy brand by simplifying customer data governance;
  • Empower multiple teams by unifying data and having one, accurate view of the customer;
  • Deliver more value through the tech stack you already have;
  • Eliminate the manual creation of connections and integrations

Take Advantage of Customer Data Platform Features

Customer Data Hub

CDPs are part of the larger suite of tools known as a Customer Data Hub (CDH). A CDH powers each step of your data supply chain — starting at Collection and ending with Activation.

These make data available at every customer touchpoint and marketing technology vendor – in real-time. When properly set up, they fuel exceptional customer experiences and insights. 

Your Customer Data Hub allows you to:

  • Manage client-side data and tag vendors;
  • Collate data from all customer touchpoints;
  • Apply business logic to enrich data;
  • Identify your most valuable audiences;
  • Manage server-side data and vendor connections;
  • Store data for later analyses
  • Create audiences and activate those audiences in your marketing platforms
Audience Journey Customer Data Platform
Untitled 1 1 Customer Data Platform

Tealium’s Customer Data Hub

Tealium is one of many vendors with a CDP/CDH offering. They offer a wide range of products in their Customer Data Hub, including:

  • iQ Tag Management
  • EventStream
  • AudienceStream
  • DataAccess
  • PredictML
View A TOOL DEMO

Customer Data Platform Capabilities

Bring segmentation and personalization to a new level with these Customer Data Platforms capabilities:

  • Data integration
  • Identity management and tracking
  • Online event tracking
  • Stitching and aggregation
  • Real-time & Secure Access
  • Reporting & Analytics

e-CENS Clients are Saying

e-CENS strength lies in their knowledge and customer service, they know exactly where you are standing in terms of maturity as a client and they can guide you on how to move to the next level.
Syed Owais , Director Digital Marketing, Du
<b>Syed Owais </b>, Director Digital Marketing</b>, Du
My goals were to get a company that could do the solution for me, so that I would have accurate GA and an ability to report accurately on what was happening.
e-CENS was able to meet my requirements in a way that I could understand it.
Joanne Griffin, Digital Communications Manager, Emirates Group
<b>Joanne Griffin</b>, Digital Communications Manager</b>, Emirates Group
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Industries We Serve

publishing
Airlines
banking
Banking
ecommerce
eCommerce
educational
Education
governments Customer Data Platform
Goverments
hospitality Customer Data Platform
Hospitality
publishing Customer Data Platform
Publishing
subscription based industries Customer Data Platform
Subscription-based industries
telecoms Customer Data Platform
Telecoms
tourism boards
Tourism boards

Curious if CDP can bring a significant lift to your organization?

Contact us for more information and to discuss your data unification needs and challenges.

Find Out if Tealium CDP Is Right for You

CDP Benefits

  • Store and unify your massive dataset in a single Customer Data Profile
  • Ensure accuracy of data and tagging across all functions
  • Discover new audiences and personalize experience at scale

Frequently Asked Questions

In today’s digital world, businesses collect data from various sources about their customers, such as website behavior, purchase history, and email interactions. A Customer Data Platform (CDP) is a powerful tool that helps you unify this fragmented customer data into a single, persistent customer profile.

Think of a CDP as a central command center for all your customer data. Here’s why it’s important for your business:

  • Unified Customer View: Eliminate data silos and gain a holistic view of each customer across touchpoints. This allows for more personalized marketing campaigns and improved customer experiences.
  • Improved Marketing ROI: Targeted marketing campaigns based on a unified customer profile can significantly improve campaign effectiveness and return on investment.
  • Enhanced Customer Segmentation: Create highly targeted customer segments based on demographics, behavior, and preferences. This allows you to deliver more relevant and personalized experiences.
  • Omnichannel Marketing: Ensure consistent messaging across all channels (email, social media, website) by leveraging a unified customer profile.
  • Data-Driven Decisions: Make informed business decisions based on a deeper understanding of your customer base.

While both CDPs and CRMs deal with customer data, they have distinct purposes:

  • Customer Relationship Management (CRM): Primarily focuses on managing customer interactions and relationships. CRMs are excellent tools for sales and customer service teams, tracking leads, deals, and support interactions.
  • Customer Data Platform (CDP): Focuses on unifying customer data from various sources to create a holistic customer profile. CDPs are marketer-centric, providing a deeper understanding of customer behavior and preferences for targeted marketing campaigns and personalization.

Resources

e-CENS’s team of data experts has over 15 years of experience in data management and analysis to drive competitive advantage and successful business outcomes.

As one of the leading CDP providers in the UAE, we look forward to helping you unlock the power of your data.

Learn more how we approach Customer Data Platform integration with your existing analytics toolkit – get in touch with us today.

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