Google Analytics 4
About this course:
Take an introduction to new Google Analytics 4 features like event tracking, measuring engagement rates, machine learning capabilities, and much more.
Session 1:
Topics covered:
- Intro to Google Analytics 4
- GA4 Reporting UI
- Interface overview
- Creating comparisons
- Real time reporting
- Life cycle reports
- Technology reports
- Event reporting
- Cross-Device/Cross-Channel Data Collection
- Identity Resolution
- Events, Parameters, and Custom Dimensions
- GA4 Machine Learning Capabilities
- Marketing Integrations
- Dual Tagging
- ADMIN
- Account & Property Settings
- Enhanced measurement
- GA4 to GAU Connectivity
- Cross Domain Tracking
- Custom Dimensions & Metrics, User Properties
Session 2:
Topics covered:
- Event – Modification
- Event – Custom Event Creation
- Event – Conversion Tracking
- Where is Bounce Rate?
- Insights: Automated and Custom
- Measurement Protocol
- Audiences
- Predictive Audiences
- Enhance Ecommerce
- Integration
- Google Ads Integration
- Google BQ Integrations
- User Analysis Techniques
- Pathing
- Cohort
- Segment Overlap
- Funnels
- User Lifetime
- User Explorer
