Google Analytics 4

ua4

About this course:

Take an introduction to new Google Analytics 4 features like event tracking, measuring engagement rates, machine learning capabilities, and much more.

Session 1:

Topics covered:
  • Intro to Google Analytics 4
  • GA4 Reporting UI
    • Interface overview
    • Creating comparisons
    • Real time reporting
    • Life cycle reports
    • Technology reports
    • Event reporting
  • Cross-Device/Cross-Channel Data Collection
  • Identity Resolution
  • Events, Parameters, and Custom Dimensions
  • GA4 Machine Learning Capabilities
  • Marketing Integrations
  • Dual Tagging
  • ADMIN
    • Account & Property Settings
    • Enhanced measurement
    • GA4 to GAU Connectivity
    • Cross Domain Tracking
    • Custom Dimensions & Metrics, User Properties

Session 2:

Topics covered:
  • Event – Modification
  • Event – Custom Event Creation
  • Event – Conversion Tracking
  • Where is Bounce Rate?
  • Insights: Automated and Custom
  • Measurement Protocol
  • Audiences
  • Predictive Audiences
  • Enhance Ecommerce
  • Integration
    • Google Ads Integration
    • Google BQ Integrations
  • User Analysis Techniques
    • Pathing
    • Cohort
    • Segment Overlap
    • Funnels
    • User Lifetime
    • User Explorer