Google Analytics 301 (GA301)
About this course:
This is an advanced analytics course which is designed for those who are familiar with Google Analytics and wish to go beyond the day-to-day reporting and aim to build a power set of skills around customer insights through Google Analytics and Tag Manager. It will help to understand how to set up advanced reports and concepts for brand awareness, e-commerce and lead generation.
Session 1: Google Tag Manager (GTM) Implementation
Topics covered:
- GTM Core Concepts:
- Container, Tags
- Triggers, Variables and Data Layer
- Implementing GA through GTM:
- Pageviews, Events, Virtual pageviews
- Extending the GA dataset with custom dimensions
- GTM Access Rights and Workflow
- GTM Deployment Features
- Cross Domain and Sub-Domain tracking
- Non pageview interaction
- Setup custom dimensions and metrics
- Cross-device user tracking
- Offline data importing
- Content grouping
Session 2: Continuation of GTM Implementation and Introduction to GA4
Topics covered:
- Reporting Fundamentals – Recap
- Reporting Features
- Acquisition Data & Reporting
- Conversion and Attribution
- Multi channel funnel reporting
- Ecommerce tracking
- Filtering and Segmentation
- 3rd party marketing pixel implementation
- Introduction to GA4 (App + Web)
- Implementation
- Reporting and Analysis
Learning Outcome
Discover Tag Manager to create custom events and variables, gain a deeper understanding of implementing GA through GTM. You will also get an understanding of Google Analytics 4 and learn about the implementation process and the various reports.
