e-CENS Training Courses
Google Display & Video 360 Training Workshops
About this course:
Maximise the value of your Display investment by upskilling your team and building a speciality where you have the knowledge and control. This is the ideal opportunity to learn from experienced media buyers that specialize in presenting interesting training sessions that are practical in nature. This course is brought to you by e-CENS partner Incubeta.
e-CENS offers comprehensive training courses to help you maximize the value of your Display investment and empower your team with the knowledge and control needed to succeed in the digital advertising landscape. Our Google Display & Video 360 (DV360) Training Workshops are designed to provide practical and insightful sessions delivered by experienced media buyers. These workshops are in collaboration with our esteemed partner, Incubeta.
DV360 Essentials (Non-Practitioners)
This course is ideal for those who are new to programmatic media buying and want to gain a solid foundation in using the DV360 platform. During this 1.5-hour session, you will be introduced to the Google Marketing Platform, with a specific focus on DV360. You will explore the key features of the DV360 platform, learn about inventory and marketplace options, understand various targeting options, delve into creative capabilities, and gain insights into campaign performance review. Additionally, you will discover user roles and access levels to effectively manage your campaigns. Enhance your skills and knowledge in DV360 Essentials for just $1,300.
- Introduction to Google Marketing Platform with focus on programmatic media buying (DV360)
- DV360 Platform Feature overview
- Inventory & Marketplace
- Targeting Options
- Creative capabilities
- Campaign Performance Review
- User roles and access levels
Time: 1.5 hours
DV360 Fundamentals (Practitioners)
For practitioners seeking to deepen their expertise in programmatic buying and DV360, our DV360 Fundamentals course is the perfect fit. Over a 2.5-hour session, you will explore programmatic buying best practices and pitfalls to avoid. Gain a comprehensive understanding of DV360, including its account structure, inventory management, targeting options, and brand safety measures. Uncover the power of the Audience Module and learn how to leverage creative capabilities to create compelling ad experiences. Dive into campaign structure, optimization techniques, and instant reporting to drive campaign success. Expand your proficiency in DV360 Fundamentals for only $2,000.
- Understand programmatic buying best practices & pitfall
- Intro of DV360 and account structure
- Targeting and Brand Safety
- Audience Module
- Creative capabilities
- Campaign Structure
- Optimisation and Instant Reporting
Time: 2.5 hours
By participating in our DV360 Training Workshops, you will gain valuable insights and practical skills that will empower you to make the most of DV360 and achieve your digital advertising goals. Our courses are led by industry experts who have hands-on experience in media buying, ensuring you receive the highest quality training. Don’t miss this opportunity to upskill your team and unlock the full potential of DV360. Contact e-CENS today to book your spot in our training workshops and take your digital advertising strategies to new heights.