e-CENS Training Courses
Google Display & Video 360 Training Workshops
About this course:
Maximise the value of your Display investment by upskilling your team and building a speciality where you have the knowledge and control. This is the ideal opportunity to learn from experienced media buyers that specialize in presenting interesting training sessions that are practical in nature. This course is brought to you by e-CENS partner Incubeta.
DV360 Essentials (Non-Practitioners)
Topics covered:
- Introduction to Google Marketing Platform with focus on programmatic media buying (DV360)
- DV360 Platform Feature overview
- Inventory & Marketplace
- Targeting Options
- Creative capabilities
- Campaign Performance Review
- User roles and access levels
Time: 1.5 hours
$ 1,300
DV360 Fundamentals (Practitioners)
Topics covered:
- Understand programmatic buying best practices & pitfall
- Intro of DV360 and account structure
- Inventory
- Targeting and Brand Safety
- Audience Module
- Creative capabilities
- Campaign Structure
- Optimisation and Instant Reporting
