Maximise the value of your Display investment by upskilling your team and building a speciality where you have the knowledge and control. This is the ideal opportunity to learn from experienced media buyers that specialize in presenting interesting training sessions that are practical in nature. This course is brought to you by e-CENS partner Incubeta.
DV360 Essentials (Non-Practitioners)
Topics covered:
Introduction to Google Marketing Platform with focus on programmatic media buying (DV360)
DV360 Platform Feature overview
Inventory & Marketplace
Targeting Options
Creative capabilities
Campaign Performance Review
User roles and access levels
Time: 1.5 hours
$ 1,300
DV360 Fundamentals (Practitioners)
Topics covered:
Understand programmatic buying best practices & pitfall