e-CENS Training Courses
CM360 Training Workshops
About this course:
Gain basic working knowledge of Campaign Manager to understanding what it is used for, why it is used and a brief understanding of the functionalities. The course covers modules that will allow attendees to understand how to traffic standard creative & track advertising on 3rd party platforms/channels as well as reporting functionalities. The course is also hosted by e-CENS’ partner Incubeta.
CM360 Essentials (Non-Practitioners)
Topics covered:
- Where Campaign manager Fits into GMP
- What is Campaign Manager
- What Do We Use It For
- Trafficking Solutions
- Reporting Capabilities listed
- User Interface Overview
- User roles and access levels
Time: 1.5 hours
$ 1,300
CM360 Fundamentals (Practitioners)
Topics covered:
- About CM
- Managing User Access
- What are sites & How to Create Them
- Structure in CM
- Trafficking Campaigns:
- Standard Banners
- Click Trackers
- Tracking Ads
- Testing tags
- Basic Reporting
- Overview (platform walkthrough)
Time: 2.5 hours
$ 2,000
CM360 Advanced Modules
Topics covered:
- Advanced Trafficking
- Reporting in Campaign Manager
- Conversion Measurement & Audience Collection
- Attribution in CM
- Brand Safety
