WhatsApp Marketing—The Secret Weapon You’re Ignoring?
Of course, mobile messaging applications have evolved far beyond their initial purpose as personal communication tools. They have emerged as powerful platforms for effective digital marketing strategies. Amongst the plethora of options available, WhatsApp stands out as a game-changer! With its staggering two billion active users worldwide, WhatsApp has become an essential tool for businesses, […]
Using Marketing Automation to Build Seamless Customer Journeys
Understanding the Customer Journey A customer journey is defined as “The set of customer interactions with a brand, from initial awareness through numerous marketing touchpoints to post-purchase participation.” These interactions are perfect opportunities for businesses to delight, win, and retain their customers, especially if they are using marketing automation tools. Enhancing the customer’s journey has […]
A Complete Guide– How to Master Marketing Touchpoints in Customer Engagement Platforms
Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking for. It is no coincidence, but it results from understanding and optimizing what marketers call marketing touchpoints. These touchpoints shape the customer experience; it can simply be viewing an ad […]
How to Use Personalized Marketing Platforms for Powerful Customer Retention
If your website or mobile application does not drive leads, you are leaving money on the table! The Martech stack rapidly changes in today’s AI-hyphenated world, requiring your business to embrace personalized marketing strategies to improve customer retention and loyalty. Today’s purchasers, mainly Gen Z and Millennials, expect a sincere customer experience when engaging with […]
7 Key Elements to Include in Your Customer Journey Map
If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is invaluable for understanding your customer’s needs and preferences, ultimately leading to better business outcomes. In this article, we’ll cover the key elements of customer journey mapping, discuss its benefits, and […]
Benefits of a 360 Customer View and 3 Ways to Get it
What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want, and how to best serve them is essential for long-term success. That’s why a 360 customer view is so important today. To stay ahead of the competition, you need to […]
Introducing Sigma Digital: Data & CRO Alliance
e-CENS & Invesp are excited to announce the launch of Sigma Digital — a dynamic alliance that combines e-CENS’ expertise in Data with Invesp’s mastery in conversion rate optimization (CRO). This partnership represents a significant step forward in our ability to enable our clients to achieve their goals faster and more efficiently. “We empower businesses […]
Feras Alhlou Rejoins e-CENS as Chairman of the Board
San Jose, California – e-CENS is pleased to announce that co-founder Feras Alhlou is rejoining e-CENS and has been appointed as Chairman of the Board. Feras brings a wealth of experience in business strategy, consulting, and analytics. With a proven record of growing organizations and elevating new leaders, Feras has successfully built and exited multiple […]
e-CENS Expands Team with Data & Analytics Directors
Dubai, UAE – e-CENS, a leading digital analytics and data company, is proud to announce the hiring of Mahmoud Morsi and Ahmed Marof as Director of Data & Analytics and Analytics Manager, respectively. These experienced professionals bring a wealth of knowledge and experience in serving Fortune 1000 and government clients and leading complex projects in […]
Universal Analytics 360 Sunset: What You Must Know
Universal Analytics 360’s sunset is pushed back to 2024 – but you still shouldn’t delay migrating to GA4. Here’s why.
