e-CENS Training Courses
DV360 Additional Training Workshops
About this course:
Build on the knowledge from our first course and work on more advanced Google Display and Video 360 skills to make the most of your display advertising initiatives. This course is brought to you by e-CENS’ partner Incubeta.
MarketPlace & Setting up Publisher Deals
Topics covered:
Enhance your programmatic media investment with premium publisher deals via Google Marketplace. Marketplace offers access to premium, exclusive inventory, giving advertisers an edge when buying media. Examples include: Preferred Deals, Private Auctions, Guaranteed Deal, Audio, TV Ads – OTT & CTV Inventory
Time: 1.5 hours
$ 1,100
Audience Segmentation & Activation Strategies
Topics covered:
Learn how to utilise your 1st, 2nd and 3rd party data and develop a full-funnel targeting strategy in an aim to deliver communicate to your target audience along the user journey
- DV360 Audience Module
- Setting up tracking for capturing 1st party data
- Segmentation strategies for the user journey
- Audience data targeting strategy activation
Time: 2.5 hours
$ 2,000
Advanced DV360 features
Topics covered:
Cover the more advanced features in DV360 to give you a deeper understanding of their benefits and the potential of how they can drive campaign performance
- Multi channel campaigns
- Ad Canvas and creative use in DV360
- Triggers and Bidding Algorithms
Time: 2.5 hours
$ 2,000
Bespoke Masterclasses
Topics covered:
Our technology partner Incubeta will work with you to design bespoke learning that fully grasps your business use case. If you are already using DV360 and want to learn how to get more value from the platform, you can receive a campaign appraisal and show where you are excelling and where you are falling short to achieve optimal ROI.
