This is an advanced analytics course which is designed for those who are familiar with Google Analytics and wish to go beyond the day-to-day reporting and aim to build a power set of skills around customer insights through Google Analytics and Tag Manager. It will help to understand how to set up advanced reports and concepts for brand awareness, e-commerce and lead generation.
Session 1: Google Tag Manager (GTM) Implementation
Topics covered:
GTM Core Concepts:
Container, Tags
Triggers, Variables and Data Layer
Implementing GA through GTM:
Pageviews, Events, Virtual pageviews
Extending the GA dataset with custom dimensions
GTM Access Rights and Workflow
GTM Deployment Features
Cross Domain and Sub-Domain tracking
Non pageview interaction
Setup custom dimensions and metrics
Cross-device user tracking
Offline data importing
Content grouping
Session 2: Continuation of GTM Implementation and Introduction to GA4
Topics covered:
Reporting Fundamentals – Recap
Reporting Features
Acquisition Data & Reporting
Conversion and Attribution
Multi channel funnel reporting
Ecommerce tracking
Filtering and Segmentation
3rd party marketing pixel implementation
Introduction to GA4 (App + Web)
Implementation
Reporting and Analysis
Learning Outcome
Discover Tag Manager to create custom events and variables, gain a deeper understanding of implementing GA through GTM. You will also get an understanding of Google Analytics 4 and learn about the implementation process and the various reports.