This kickstarter course has been designed for beginners who are new to Google Analytics and focuses on the usage of the Google Analytics platform and essential theory. It is also suitable for people who need a recap on the basic reports and tools used in Google Analytics.
Session 1: Google Analytics Fundamentals
Topics covered:
What is measurement?
Why is measurement important?
Metrics and Dimensions
Overview of GA account structure and setup
User Management
Reporting features
Foundational concepts and terms:
Dimensions & metrics
Scoping : Users, sessions and hits
Measurement Planning:
Website objectives, micro and macro conversions, creating a measurement plan.
Session 2: Using Google Analytics Reports & Measuring Success
Topics covered:
Google Analytics Reports:
Acquisition reports
Behavior reports
Audience reports
Conversion reports
Real-time reports
Segments, campaign measurement
Measuring Success:
Goal and Funnels Set-up
Conversion Reporting
Introduction to E-commerce reporting
Custom reports and functions
Learning Outcome
You will learn how Google Analytics works, what users, sessions and other terms mean, how to navigate around the tool to find what you need. You will also learn what reports should be used, how to make sure digital marketing campaigns are tracked properly, what is attribution modelling and how you can turn this into your advantage.