Welcome to Episode 11 of The Digital Disruption Podcast!

In this episode, we delve into the hot topic of Google’s deprecation of third-party cookies.

We explore the potential timeline for the change, advise organizations on how to prepare, and discuss the future of audience targeting and media measurement beyond cookies.

Focusing on the impact of this shift on data collection and targeting, we’ll highlight the need to understand the implications and explore alternative solutions.

From The Trade Desk’s advocacy for the open web to Mediaocean’s cookieless solution and the emergence of other solutions like clean rooms, this episode covers various strategies and technologies shaping the post-cookie landscape.

They also delve into Google’s Privacy Sandbox Initiative and the potential impact of solutions like the topics API and protected audience API on user privacy and consent-based targeting.

Tune in to gain insights into the evolving digital marketing ecosystem and explore the opportunities and challenges that lie ahead in the post-cookie era.