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The Digital Disruption Podcast

Media Accountability: Navigating Campaign Success and Assessing ROI

March 6, 2024 Patrick Soch & Mostafa Daoud Season 1 Episode 15
Episode artwork
The Digital Disruption Podcast

Media Accountability: Navigating Campaign Success and Assessing ROI

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Show Notes

Welcome to Episode 15 of The Digital Disruption Podcast, where hosts Patrick and Mostafa delve into the intricacies of media campaign transparency and accountability.

In this episode, Patrick emphasizes the need for companies to actively participate in campaign planning and assessment rather than solely entrusting these tasks to agencies. 

He underscores the importance of having a knowledgeable referee to oversee media campaigns and highlights the significance of understanding different advertising formats and success outcomes. 

The hosts also discuss upcoming podcast topics, such as mobile marketing and digital analytics, while seeking input from the audience. 

Furthermore, they address the challenges and responsibilities associated with assigning tasks in the media industry, emphasizing the need for robust processes and management to handle the complexities of programmatic advertising. 

Throughout the episode, the conversation centers on the importance of holding agencies accountable, ensuring transparency, and detecting fraud in media campaigns. 

Join us as we navigate the evolving landscape of digital marketing and uncover the strategies for achieving success in media campaigns.