Welcome back to the Digital Disruption Podcast!

In Episode 16, our hosts Patrick and Mostafa discuss the significance of customer engagement platforms for e-commerce retailers, the capabilities and limitations of Google Analytics 4, and the impact of technology on digital maturity.

They discuss the necessity of aligning technology with broader business objectives, emphasizing the need for a roadmap that aligns with specific use cases.

The conversation also delves into the nuances of Customer Data Platforms and the realistic timelines for achieving ROI in digital transformation journeys.

Additionally, they explore the ethical use of generative AI tools and the value of customer experience platforms in understanding digital experiences.

Lastly, the episode concludes with an insightful discussion on the most overrated and underrated tech tools and a preview of upcoming guests on the show.

So, grab your headphones and prepare for an episode packed with valuable insights and engaging conversations!

Timestamps

00:00 It is Time for technology to prove itself and fit within digital maturity and media buying.

03:52 Digital maturity is more than just technology.

09:31 Customer engagement platform optimizes ecommerce customer relationships.

11:54 Multiple sources of truth in digital marketing.

17:10 Behavioral data crucial for effective analysis and insights.

19:54 CDP ingests data for segmentation and publication.

23:23 Questions arise about delays in business results.

26:27 Develop competency, map journeys, implement gradually, expect results.

29:27 Insights on website performance and digital experience.

35:22 The Human brain is essential for technology’s ethical use.

37:35 Hoping for change, see you next week.