Welcome to Episode 18 of “The Digital Disruption Podcast”. In this episode, we have Yigit and Ahmad as our guests.

Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4.

The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and the evolving landscape of marketing strategies.

Yigit also provides an analogy using a cookie-baking example to explain incrementally.

The episode touches on the impact of Apple’s requirements on revenue tracking, the evolution of the SKA network, and the importance of integrated tech stacks for marketers.

Additionally, Ahmad expresses interest in early testing of new features, highlighting the changes in SKAn 4 compared to SKAn 3.

Join us as we explore the dynamic world of mobile app analytics and marketing in the digital disruption landscape.