Welcome to Episode 12 of The Digital Disruption Podcast!

In this episode, hosts Patrick and Mostafa delve into the crucial topic of closing the gap between technical or data implementation and obtaining true value from it. 

They emphasize the importance of efficiently ingesting data into media platforms and customer engagement tools, alongside automation of pipelines and the use of APIs. 

The conversation focuses on identifying the last mile gap in digital transformation initiatives, particularly in areas of server-side tagging and dynamic server capacity for robust data capture. 

They touch on real examples of closing this gap and invite audience questions for future Q&A segments. 

The hosts explore the challenges of balancing automation and manual processes in the final stage of digital transformation and discuss how to pressure test initiatives for viability and scalability. 

Finally, they tackle the relationship between calculating ROI on digital transformation projects and delivering actual business value, all while emphasizing the critical importance of bridging the gap between data analytics and business teams. 

So, let’s dive in and explore the last-mile problem in digital transformation!