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The Digital Disruption Podcast

Digital Disruption 101: Understanding the Essence and Impact of Digital Transformation

November 22, 2023 Patrick Soch & Mostafa Daoud Season Episode
Episode artwork
The Digital Disruption Podcast

Digital Disruption 101: Understanding the Essence and Impact of Digital Transformation

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Show Notes

Welcome to the first episode of The Digital Disruption Podcast!

I’m your host, Patrick, and joining me today is our guest, Mostafa. In this episode, we dive deep into the world of digital transformation. 

We discuss what it means and what it doesn’t mean and explore the idea of digital maturity.

 Has everyone truly transformed in the post-COVID world? 

And what exactly do we mean by digital maturity? Stay tuned as we explore these questions and more in this exciting debut episode of The Digital Disruption Podcast!

Timestamps:-

[00:01:51] Different opinions on digital transformation explained briefly.

[00:06:29] New technologies unlock opportunities, but adoption falters.

[00:09:29] Importance of collaboration, measurement, data, and coordination.

[00:13:18] Customer engagement channels drive additional value.

[00:17:19] Strategically aligned digital initiatives impacting the entire business.

[00:19:39] Fragmented data in Digitally transformed organization. CRM and CDP for data integration. Proper segmentation and customer understanding. Integrated data and processes in CRM.

[00:24:13] Digital footprint: businesses rely on online presence.

[00:26:30] Digital transformation: rethinking, leveraging technology, regulatory changes.

[00:29:39] Proactive responses impact marketers reaching audiences—addressability and reaching target audiences are crucial.

e-CENS: https://e-cens.com/  – https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/