Welcome to The Digital Disruption Podcast! I’m your host, Patrick, and joining me is my co-host, Mostafa. In this episode, titled “2024 Prep,” we’ll be diving into the crucial topic of preparing for the changes in data access and analytics that are on the horizon.

We’ll be discussing the importance of first-party data strategies and focusing on the transition to Google Analytics 4 (GA 4).

We’ll provide insights on the impact of Google’s deprecation of third-party cookies and share valuable tips for businesses to stay ahead of the curve.

So, join us as we explore the ways to navigate the changing digital marketing landscape and prepare for the challenges of 2024.