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Data holds the throne as the most critical resource for businesses, irrespective of their size, in today’s digital age. The capability to efficiently utilize and
As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and
CDPs are one of the most important pieces of tech companies should have in their MarTech stack. How important is it? In our podcast, “The
Many marketers have this mystical vision of a customer journey experience like a novel-based journey, where everything is pre-determined, and you know where everything will
For years it’s been a recurring question for brands – what do Millennials respond to? What are their needs? And, what is the best way
Long gone (or should be) are the days where important decisions and insight come by way of the HiPPO method. You know, decisions that just default to the Highest Paid Person’s Opinion (HiPPO). This is typically the default when there is no data to back up…
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the
