Firebase 201 (FA201)
About this course:
This course has been designed for beginners and intermediate users who wish to get up to speed with Firebase to build powerful data-driven mobile or web applications. Familiarity with basic HTML, CSS and Javascript is a plus.
Session 1: Initial setup & Data collection principles, Project configuration
Topics covered:
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A. Setup & Data collection principles:
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Firebase fundamentals recap
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Firebase analytics default events
- Firebase attribution
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Project configuration
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Integration with GA4 account
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SDK set-up and quick configuration
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Programming Languages (iOS & Android)
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Automatic Event Collection [Industry specific]
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Custom Event Logging
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Additional configuration:
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User Properties
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Funnel Set-up
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Tool Integrations
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Data Studio
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BigQuery
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Google Ads
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And other partners…
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Session 2: Firebase Features & Analytics Integration
Topics covered:
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e-Commerce Tracking & Audience Building:
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Enhanced e-Commerce Measurement
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Audience segmentation & creation
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Audience sharing
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Push Notification
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In-App Messaging
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A/B Testing
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Remote ConfigAdMob
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Data import and measurement protocol
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Feature enablement:
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Deep Linking
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Cloud Messaging
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In-App Messaging
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Prediction
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A/B Testing
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Remote Config
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Learning Outcome
You will learn how to set the correct foundation for the data collection and setting up a scalable architecture that suits your business needs. You will also learn about efficient ways of tracking e-Commerce journeys, and build an audience set to retarget them to enhance conversion. You will understand additional Firebase features that optimizes the user engagement.
