Firebase 201 (FA201)


About this course:

This course has been designed for beginners and intermediate users who wish to get up to speed with Firebase to build powerful data-driven mobile or web applications. Familiarity with basic HTML, CSS and Javascript is a plus.

Session 1: Initial setup & Data collection principles, Project configuration

Topics covered:
  • A. Setup & Data collection principles:
    • Firebase fundamentals recap
    • Project configuration
    • Integration with GA4 account
    • SDK set-up and quick configuration
    • Programming Languages (iOS & Android)
    • Automatic Event Collection [Industry specific]
    • Custom Event Logging
  • Additional configuration:            
    • User Properties
    • Funnel Set-up
    • Tool Integrations
    • Data Studio
      • BigQuery
      • Google Ads
      • And other partners…

Session 2: Firebase Features & Analytics Integration

Topics covered:
  • eCommerce Tracking & Audience Building:
    • Enhanced eCommerce Measurement
    • Audience segmentation & creation
    • Audience sharing
      • Push Notification
      • In-App Messaging
      • A/B Testing
      • Remote ConfigAdMob
    • Data import and measurement protocol
  • Feature enablement:
    • Deep Linking
    • Cloud Messaging
    • In-App Messaging
    • Prediction
    • A/B Testing
    • Remote Config

Learning Outcome

You will learn how to set the correct foundation for the data collection and setting up a scalable architecture that suits your business needs. You will also learn about efficient ways of tracking ecommerce journeys, and build an audience set to retarget them to enhance conversion. You will understand additional firebase features that optimizes the user engagement.