Firebase 201 (FA201)
About this course:
This course has been designed for beginners and intermediate users who wish to get up to speed with Firebase to build powerful data-driven mobile or web applications. Familiarity with basic HTML, CSS and Javascript is a plus.
Session 1: Initial setup & Data collection principles, Project configuration
Topics covered:
- A. Setup & Data collection principles:
- Firebase fundamentals recap
- Firebase analytics default events
- Firebase attribution
- Project configuration
- Integration with GA4 account
- SDK set-up and quick configuration
- Programming Languages (iOS & Android)
- Automatic Event Collection [Industry specific]
- Custom Event Logging
- Additional configuration:
- User Properties
- Funnel Set-up
- Tool Integrations
- Data Studio
- BigQuery
- Google Ads
- And other partners…
Session 2: Firebase Features & Analytics Integration
Topics covered:
- e-Commerce Tracking & Audience Building:
- Enhanced e-Commerce Measurement
- Audience segmentation & creation
- Audience sharing
- Push Notification
- In-App Messaging
- A/B Testing
- Remote ConfigAdMob
- Data import and measurement protocol
- Feature enablement:
- Deep Linking
- Cloud Messaging
- In-App Messaging
- Prediction
- A/B Testing
- Remote Config
Learning Outcome
You will learn how to set the correct foundation for the data collection and setting up a scalable architecture that suits your business needs. You will also learn about efficient ways of tracking e-Commerce journeys, and build an audience set to retarget them to enhance conversion. You will understand additional Firebase features that optimizes the user engagement.