On June 27, we collaborated with MoEngage to host an inspiring and insightful event titled “Women in Martech: Shaping the Future of Customer Retention“.
The event brought together martech professionals specializing in customer engagement and retention for leading direct-to-consumer (D2C) e-commerce websites and mobile apps in the UAE.
Event Highlights
- Networking and Coffee (5:00 PM – 5:30 PM): The evening kicked off with a networking session, providing attendees with the opportunity to connect with like-minded professionals over coffee.
- MoEngage Keynote (5:30 PM – 5:45 PM): Sweta Duseja, Director of Customer Success – META at MoEngage, delivered an engaging keynote address. She highlighted the latest trends and strategies in customer success.
- The Customer Engagement Silver Bullet (5:45 PM – 6:00 PM): Shereen Aldisi from e-CENS discussed effective strategies for enhancing customer engagement and shared valuable insights on best practices.
- Panel Discussion (6:00 PM – 6:45 PM): The panel titled “Blending Offline/Online Data To Enhance Phygital Customer Engagement” featured:
- Lama Mahmalji from Majid Al Futtaim
- Louise Rowe from Mimojo
- Sejla Vatres from Almosafer The discussion focused on integrating offline and online data to create a comprehensive customer engagement strategy.
- Q&A Session (6:45 PM – 7:00 PM): Attendees had the chance to ask questions and engage with the speakers, gaining deeper insights into their presentations.
- Networking (7:00 PM – 8:00 PM): The event concluded with another networking session, allowing participants to further discuss ideas and forge new connections.
Key Takeaways
- Importance of Data Integration: Panelists emphasized the significance of blending offline and online data to foster a seamless customer experience.
- Customer Success Strategies: Insights were shared on how to effectively engage and retain customers through personalized experiences and targeted marketing efforts.
- Empowering Women in Martech: The event underscored the crucial role women play in shaping the future of customer retention in the martech industry.
Thank You
We extend our heartfelt thanks to all the speakers, panelists, and attendees for making this event a success. Special thanks to our partners at MoEngage for their invaluable support.
