Understanding GA4: Interaction Hits vs. Event Hits
Table of Contents What defines an Interaction Hit versus an Event Hit? This might seem like a simple question – but it is vitally important
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Table of Contents What defines an Interaction Hit versus an Event Hit? This might seem like a simple question – but it is vitally important
Table of Contents Introduction After successfully completing the audit of your Universal Analytics setup, you are ready to take your migration project to the next
UA (Universal Analytics) and GA4 (Google Analytics 4) are two versions of Google Analytics that differ in their approach to tracking user behavior across websites
As the number of digital shoppers rises, so too do the types of devices they use to browse and purchase. These different devices represent equally
In March, Google confirmed what experts in the web analytics space have been anticipating for some time now: Universal Analytics will be fully decommissioned by
Table of Contents Migrating to GA4: What you need to know Are you migrating to GA4? It is no trivial task getting ready to switch
Table of Contents In the newest addition to our explanation of the differences between Universal Analytics and Google Analytics 4, we take a look at
Looking to learn more about Google Analytics 4 vs Universal Analytics? e-CENS’ Holger Tempel shares his insights.
Clear winner or work in progress? e-CENS rates GA4’s offering against Universal Analytics.
Do you have a plan in place for how you’ll make the switch from Universal Analytics to Google Analytics 4?