Evolving as e-CENS
Taking stock, reflecting on the past, considering the future. We’ve been doing a lot of thinking over the last few months.
We have been asking ourselves how to best continue to make our clients successful in a constantly changing and constantly challenging digital marketing environment.
We looked at what we like to do, what we’re good at, and what excites us about data intelligence.
We like to help our clients – companies like MBC, Emaar, Du, Saudia Airlines, Emirates, and ADCB make better marketing decisions based on the smart use of data. We’ve been good at what we do – our client relationships have been strong and lasting. We’ve been able to deliver results. What excites us about data intelligence is our ability to show our clients new insights about their customers and new opportunities to improve customer experience through better targeted and more focused advertising campaigns.
We’ve decided that we have been and continue to be on the track we want to be on. But we also decided that we can do more to focus on this region and to be even more responsive to our clients. To meet this goal, we will be building out our team through additional local resources and expanding our technology partnerships. We will be developing skills and certifications that are focused more closely on your needs – predictive analytics, conversion rate optimization, A/B testing, personalization – in addition to continuing our full-on support and use of Google Marketing Platform.
So, with a renewed commitment to our core competencies and a desire to strengthen our connection to the regional market we are proud to rebrand ourselves – e-CENS.
Why e-CENS? Because we make sense of your data. (Learn more about e-CENS from About Us.)
I am truly excited to be announcing this direction. Joining me as co-founder, and chairman of our board, is my good friend, Feras Alhlou who founded E-Nor. We continue to rely on his depth of industry knowledge and exposure to cutting edge developments in analytics, Martech, Google, and digital advertising.
A firm such as ours is only as good as our technical expertise, an unwavering focus to solve client challenges, bring new ideas to our clients’ and develop well reasoned and manageable solutions that may be implemented on time and within budget. Sunil Attri will lead our engineering and consulting teams as Director of Analytics. I met Sunil while responding to an RFP and while I lost the RFP, meeting him was the consolation prize. I made the right move in hiring Sunil 3 years ago to expand our Middle East/North Africa practice and he has made me look smart ever since!
Certified in analytics technologies and methodologies and media stack, Sunil has over 14+ years of experience in analytics, customer insights, business intelligence, and conversion rate optimization in web and mobile for a range of industries, such as retail, healthcare, media, finance, transportation, and hospitality. Sunil has worked with M.H. Alshaya, Times Internet, and Expedia.
How will e-CENS grow your business?
Our focus remains on data and how to use it to make better decisions. We continue to be the leading digital analytics consulting firm whom you can trust to guide, plan, and implement the Google Marketing Platform. We continue to be the experts who can turn data into insights that activate smart decision making that bear results.
As digital marketing has evolved into an omnichannel world, the importance of using advanced analytics, data intelligence, customer relationship management, and advertising to create personalized experiences is the new reality. Being able to leverage these experiences to yield results should be the goal that drives investment.
As always, I look forward to our continued conversations with you and your colleagues. We are eager to share what we are seeing in the larger market to help you achieve success in this constantly changing environment. We look forward to moving ahead together!