The data deluge is upon us. Stopping the flow of data is not an option. When you control data, you have the raw material to fuel cross-channel marketing, content delivery, personalization; everything you need to reach your target prospects and customers.
Tealium gives you this control – through intelligent data management, data collection, and data integration across all of your first-party and third-party data sources – web, mobile, CRM, financial, social, publisher, advertising networks, and everything else.
Particularly strong in mobile data management, Tealium unifies data in the Tealium Customer Data Hub – a Customer Data Platform that combines identity resolution, data enrichment capabilities, and robust audience management.
As new laws and large financial penalties emerge and evolve around data privacy, having Tealium as a Customer Data Hub builds confidence in your business’ ability to appropriately and legally manage data. Tealium empowers your team to develop clear and direct policies for data collection, allowing you to effectively govern your customer data.
e-CENS develops and activates your data management strategy with Tealium and works with you to get the full value from this universal data foundation.
Gain a deeper understanding of customer behavior with the ability to stitch together unknown and known profiles across sessions, through devices, and offline channels – such as call center and point of sale. You can now provide marketing and customer intelligence teams with a complete set of actionable online and offline interaction data.
With AudienceStream’s powerful marketer-defined business rules, you can define new profile attributes such as content affinity, lead scoring, and lifetime value allow you to align your marketing metrics with those most applicable to your business.
The AudienceStream ecosystem is made up of deep, native integrations with leading email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. You can trigger actions, based on behaviors and engage with your customers like never before across any channel.
Tealium’s industry-leading integration marketplace is unmatched in the number and diversity of integrations. Leverage pre-built turnkey connectors for server-side data collection and delivery, or use client-side tags or pixels as needed based on vendor technology or business considerations. Or build custom integrations using webhooks, APIs, SDKs, and custom connections in most development languages.
AudienceStream enables you to easily discover and target a diverse mix of audience segments, and speak to them at the right time, in the right way, ensuring that your marketing dollars are spent on the activities that will make an impact. See how AudienceStream uses media suppression as a tactic to manage profitability and brand equity.
Use AudienceStream as part of the Tealium Customer Data Hub to build a comprehensive data supply chain directly powering customer experience and customer insights. Gain the ability to leverage visitor-level data via event-level data infrastructure. Use the same data foundation whether integrating client-side or server-side, with event-level data or visitor-level data.
Engage with your customer across any device, at any time, with a consistent message. AudienceStream recognizes visitors across devices by collecting any known identifier and matching that identifier across sessions on any mobile or connected device.
e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.