UA vs. GA4: What GA4’s Engagement Rate is Telling You

GA4-engagement-rate

Table of Contents What GA4’s Engagement Rate is Telling You Your engagement rate is one of the most important things to track when it comes to your business.  After all, the engagement rate will tell you almost everything you need to know about your users’ interests and behavior: what they’re looking for, what causes them […]

The Anatomy of a Hit: Behind GA4’s Event-Based Data Model

ga4 event-based data model

Table of Contents What defines an Interaction Hit versus an Event Hit? This might seem like a simple question – but it is vitally important when it comes to separating Google Analytics 4’s event-based data model from Universal Analytics’. Behind GA4’s Event-Based Data Model Universal Analytics (UA) recognizes seven separate hit types, i.e., types of […]