Universal Analytics 360 Sunset: What You Must Know
Universal Analytics 360’s sunset is pushed back to 2024 – but you still shouldn’t delay migrating to GA4. Here’s why.
How EXPO 2020 DUBAI Improved Conversion by 37% with TEALIUM Customer Data Hub
Learn how EXPO 2020 DUBAI significantly improved conversion rates by 37% with the help of Tealium’s Customer Data Hub.
Mobile Analytics | eBook
Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]
Universal Analytics vs. Google Analytics 4 | eBook
Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google Analytics 4” eBook. Table of Contents Get the most out of Google Analytics 4 To make sure the data you’re collecting remains valid, reliable, and actionable during this transitional period, […]
GA4 Migration Checklist
Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.
Understanding GA4: Interaction Hits vs. Event Hits
Table of Contents What defines an Interaction Hit versus an Event Hit? This might seem like a simple question – but it is vitally important when it comes to separating Google Analytics 4’s event-based data model from Universal Analytics’. Behind GA4’s Event-Based Data Model Universal Analytics (UA) recognizes seven separate hit types, i.e., types of […]
UA vs. GA4: Campaign Tracking
UA (Universal Analytics) and GA4 (Google Analytics 4) are two versions of Google Analytics that differ in their approach to tracking user behavior across websites and applications. While UA uses cookies to track user activity, GA4 uses an event-based model that captures user interactions as events. In terms of campaign tracking, UA uses parameters such […]
Universal Analytics vs. Google Analytics 4: User Metrics
As the number of digital shoppers rises, so too do the types of devices they use to browse and purchase. These different devices represent equally valuable points of access. It is not a trivial analytics challenge to deal with all these data streams and keep track of your unique. If you’re a multi-platform enterprise, this […]
Migrating to GA4: UA to GA
Table of Contents Migrating to GA4: What you need to know Are you migrating to GA4? It is no trivial task getting ready to switch from Universal Analytics to Google Analytics 4. It’s not enough to rely on either the Upgrade Assistant or reworking the tracking code. The migration process is a project that requires […]
UA vs. GA4: Report Landscape
Table of Contents In the newest addition to our explanation of the differences between Universal Analytics and Google Analytics 4, we take a look at the two platforms’ Report Landscape. UA vs. GA4: Report Landscape Just by looking at the Navigation bar, users will notice some major differences between UA and GA4: In Universal Analytics, […]
