How EXPO 2020 DUBAI Improved Conversion by 37% with TEALIUM Customer Data Hub
Learn how EXPO 2020 DUBAI significantly improved conversion rates by 37% with the help of Tealium’s Customer Data Hub.
Mashreq NEO Leverages MoEngage for a 9K Month-to-Month User Increase
Learn how leading financial institution MASHREQ saw a 9K month-to-month user increase through their digital banking app.
Landmark Group Sees 30% Higher Delivery and Engagement Rates on All Communications with MoEngage Push Notifications
Learn how MoEngage’s Push Notifications helped Landmark Group boost their Delivery and Engagement Rates during one White Wednesday.
GA4 Key Features: What to expect
GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. Also, […]
How is GA4 different from Universal Analytics?
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze website effectiveness. Marketers are well acquainted with Universal Analytics’ possibilities and functionalities. e-CENS presents what Google Analytics 4 (GA4) offers us instead. Table of Contents Google Analytics, Meet the Family […]
Customer Segmentation +; 5 uses for a Customer Data Platform
Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]