e-CENS Training Courses
SA360 Training Workshops
About this course:
Maximise the value of your Search investment by upskilling your team and building a speciality where you have the knowledge and control.
Search Ad 360 Essentials (Non-Practitioners)
Topics covered:
- Where Search Ads 360 Fits into GMP
- What is Search Ads 360
- What Do We Use It For
- Trafficking Solutions (Floodlight Tracking)
- Reporting Capabilities listed
- User Interface Overview
Time: 1.5 hours
$ 1,300
Search Ad 360 Fundamentals (Practitioners)
Topics covered:
- About Search Ads 360
- Managing User Access
- What are sites & How to Create Them
- Campaign Management:
- Campaign Structure – Creation and Set up
- Rules
- Custom columns
- Inventory Campaigns
- Bid Strategies
- Basic Reporting incl overview of
Executive Reports.
Time: 2.5 hours
$ 2,000
Search Ad 360 Advanced Modules
Topics covered:
- Advanced Bid Strategies & Reporting
- Campaign Management:
- Automated Rules
- Custom columns and views
- Attribution
