e-CENS Training Courses

SA360 Training Workshops

sa 360

About this course:

Maximise the value of your Search investment by upskilling your team and building a speciality where you have the knowledge and control.

Search Ad 360 Essentials (Non-Practitioners)

Topics covered:
  • Where Search Ads 360 Fits into GMP
  • What is Search Ads 360
  • What Do We Use It For
  • Trafficking Solutions (Floodlight Tracking)
  • Reporting Capabilities listed
  • User Interface Overview
Time: 1.5 hours
$ 1,300

Search Ad 360 Fundamentals (Practitioners)

Topics covered:
  • About Search Ads 360
  • Managing User Access
  • What are sites & How to Create Them
  • Campaign Management:
  • Campaign Structure – Creation and Set up
  • Rules
  • Custom columns
  • Inventory Campaigns
  • Bid Strategies
  • Basic Reporting incl overview of
    Executive Reports.
Time: 2.5 hours
$ 2,000

Search Ad 360 Advanced Modules

Topics covered:
  • Advanced Bid Strategies & Reporting
  • Campaign Management:
  • Automated Rules
  • Custom columns and views
  • Attribution
 
Time: 2.5 hours
$ 2,000