Madelyn Mills, Director, Analytics & CRM, Providence St. Joseph Health
Delivering exceptional customer experiences can be a challenge for any organization. For those in the Healthcare industry, the task can be even more daunting, yet more crucial. Healthcare patients are complex customers, seeking information on a myriad of very personal topics from wellness research to doctor’s appointments to treatments – and customized interactions are not only critical but expected. Providence St. Joseph Health is striving to use data to fundamentally change the often fragmented online healthcare experience. In this session, Madelyn Mills of Providence St. Joseph Health will share her organization’s vision and partnership with Tealium to use online and offline data to provide consistent, personalized patient interactions across digital touch points and channels.
e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.