CASE STUDY: Cox Communications

Overcoming Analytics Challenges with Tealium

Executive Summary

Oleg Kalenichenko, Director of Web Analytics at Cox Communications, shares how the residential and business telecommunications provider overcame significant challenges with their analytics set-up using Tealium. With Tealium, the company was able to create an extensive data layer based on their necessary requirements and really transition to a data-driven company.

ABOUT e-CENS

 

e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.