Landmark Group is one of the largest retail and hospitality brands in the Middle East, Africa, and India. Having one of the highest customer engagement rates, the Group operates over 2,300 outlets offering over 50 world-class brands across 22 countries. In addition to their brick-and-mortar operations, the Group also runs the largest e-Commerce business and loyalty program in the region, Shukran.
For Landmark Group, White Wednesday represents one of the largest online sales periods during the year – which means that this is the best time to invite and welcome new subscribers and customers to the business.
Read more to learn how MoEngage helped Landmark Group boost their Delivery and Engagement Rates during one White Wednesday.
For 2019 White Wednesday, Landmark Group set their sights on encouraging more app purchases and improving app conversions.
Several key objectives were outlined:
- Improve early repeat customers
- Improve customer lifetime value and basket size
- Increase app conversions with the use of a customer engagement tool
- Increase customer engagement rates
To attract and engage their app users while simultaneously widening their reach, Landmark Group deployed MoEngage Push Notifications together with DPM. Effectively increasing customer engagement rates beyond previous prospects.
To ensure their customers are using the discount offers to their full extent, the Group utilized MoEngage to deliver focused offers through in-app and push notifications leading up to, during, and after White Wednesday.
The team segmented their messaging based on user events such as purchase, product search history, add to cart, etc. Using MoEngage’s DPM, the push notifications were personalized and aligned with the users’ preferred languages.
The campaign brought Landmark Group:
- 30% higher delivery rate on all communication
- 35% uplift in subscribers / engagement rates across a span of 28 days
- 56% uplift in purchases