Google Analytics 4 is Here. Learn How to Use It Like a Professional!

We Know You Have a Lot of Questions, So We're Teaching You Live!

At e-CENS, we know Google Analytics 4 (GA4) by heart. It’s one of the technologies we use most when dealing with clients.

And so, in this course, we’ll give you all the knowledge we’ve accumulated from working with our clients when using Google’s Analytics solution!

We’ll introduce you to the latest features and capabilities of GA4, enabling you to harness the full potential of advanced analytics.

Whether you’re new to Google Analytics or looking to upgrade from Universal Analytics, this course will equip you with the knowledge and skills to make the most of GA4. Let’s explore the details.

Take an introduction to new Google Analytics 4 features like event tracking, measuring engagement rates, machine learning capabilities, and much more.

Session 1: Getting Started with GA4

Topics covered:

Google Analytics 4: A New Architecture
How GA4 Works
Major Differences and similarities between GA4 and Universal Analytics.
GA4 Anatomy

GA4 Events Categorization
GA4 Custom Definitions and User Properties
Old Vs. New Data Model: A Hit / A Session / A User

GA4 Platform Benefits
Consent Management in GA4

Session 2: Advanced Analytics Techniques in GA4

Topics covered:

The Four Pillars of Reporting
Reporting and Analysis UI (Exploration Tools)
Google Analytics 4 Adoption
GA4 Implementation and Debugging

Setup using GTM

Configuration tag
dataLayer structure
dataLayer considerations

GA4 Limitations

Trusted By Google, Our Clients, and Us, Meet The Minds Behind The Training

Mahmoud Morsi

Director – Data & Analytics

Sunil Attri

Partner | Vice President – Data & Advanced Analytics

Ahmed Marouf

Analytics Manager

Traun Jain

Senior Manager – Digital Analytics Consulting and CDP