This course is designed for intermediate users who have taken the GA101 course and are comfortable with the basic reports in the Google Analytics interface. If you are completely new to Google Analytics, it is recommended that you take the Google Analytics 101 course first.
You will learn how to set the correct foundation for the data collection and setting up a scalable architecture that suits your business needs. You will also learn how to collect, organize and analyze data for your various business function needs and will get exposure to the important analytics features for better data governance.