How To Properly Transition from Universal Analytics to Google Analytics 4

It's time to chart out your transition
from Universal Analytics to Google Analytics 4.

Join our Webinar on Wednesday, June 22nd

12 PM - 1 PM CST (GMT +4)

Universal Analytics sunsetting on July 1st, 2023 and the stage has been set for Google Analytics 4 as the new default property.

A lot of familiar features from Universal Analytics have either completely changed or don’t exist anymore in GA4. And the implementation itself is far more complex than following the setup assistant.

Are you prepared for this and do you have a plan for extracting meaningful data from your new tool?


What you'll learn in the webinar:

e-CENS’s team has helped numerous large organizations make the transition to GA4. This webinar is based on a wealth of our experts’ experience and offers a migration path you can follow from the ground up. Here’s what you’ll learn about the migration.
  • The differences between Universal Analytics and Google Analytics 4
  • Best practices and common mistakes to avoid during your GA4 implementation
  • How to structure your migration and individual phases of moving from UA to GA4
  • How to plan your timeline for moving to GA4

About the Presenter:​​

Sunil Attri is VP of Data and Advanced Analytics at e-CENS, whose main objectives are maintaining and growing e-CENS’s reputation as a technically advanced and highly trusted partner in digital analytics, data intelligence, automation and customer data orchestration, artificial intelligence, and machine learning.




Sunil Attri’s expertise applies to:

  • Artificial Intelligence and Machine Learning (AI/ML) Modeling
  • Advanced Analytics Implementation, Reporting, and Analysis
  • Customer Experience & Engagement Management
  • Technical Skills and Business Practices Development
  • Public and Corporate Training and Coaching


Sunil Attri’s experience with the Google Analytics Suite is unmatched, and he has closely followed the development of Google Analytics 4 since the platform was first introduced to us in 2020, paying close attention to the product’s value for marketing and sales teams.

Sunil Attri’s webinar will focus on the impact of UA’s sunset and GA4’s arrival on the end-user, including how to best chart out your GA4 implementation and extract quality insights from Google’s new default analytics solution. 

Ready to learn how to plan for your GA4 implementation?

Spaces are limited, so please reserve your seat as soon as possible. For any webinar queries, please contact


Join us
June 22nd, 12 PM CST (GMT +4) to kickstart your Google Analytics 4 implementation!


Registration for webinar


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