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Universal Analytics sunsetting on July 1st, 2023 and the stage has been set for Google Analytics 4 as the new default property.
A lot of familiar features from Universal Analytics have either completely changed or don’t exist anymore in GA4. And the implementation itself is far more complex than following the setup assistant.
Are you prepared for this and do you have a plan for extracting meaningful data from your new tool?
Sunil Attri is VP of Data and Advanced Analytics at e-CENS, whose main objectives are maintaining and growing e-CENS’s reputation as a technically advanced and highly trusted partner in digital analytics, data intelligence, automation and customer data orchestration, artificial intelligence, and machine learning.
Sunil Attri’s expertise applies to:
Sunil Attri’s experience with the Google Analytics Suite is unmatched, and he has closely followed the development of Google Analytics 4 since the platform was first introduced to us in 2020, paying close attention to the product’s value for marketing and sales teams.
Sunil Attri’s webinar will focus on the impact of UA’s sunset and GA4’s arrival on the end-user, including how to best chart out your GA4 implementation and extract quality insights from Google’s new default analytics solution.
Spaces are limited, so please reserve your seat as soon as possible. For any webinar queries, please contact marketing@e-cens.com
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