e-CENS broadens its capabilities to provide Digital Transformation Services and welcomes Jay Jayaswal as an expert consultant

e-CENS broadens its capabilities to provide Digital Transformation Services and welcomes Jay Jayaswal as an expert consultant.

Dubai, UAE, Jan 18, 2022 – e-CENS’ team is pleased to announce that Pankaj (Jay) Jayaswal, a digital transformation and analytics leader, will join e-CENS based out of New Jersey, USA. With this addition, e-CENS aims to boost its Digital transformation, marketing technology, and operations services leadership worldwide – expanding its service portfolio and offering broader capabilities to its global clients.

Jay has Global expertise in Digital Transformation (B2B, B2C), CRM, Digital Marketing, and Business Analytics. He has an MBA degree along with extensive experience covering product management, multi-channel marketing, business insights, and data modeling. A proven leader with a strong track record of business growth and team building for Fortune 500 companies, his Industry experience consists of Financial Services, Retail, Restaurant, Travel, Pharmaceutical, Medical Device, and Industrial Automation.

Jay helps e-CENS build on its analytics and customer data foundation to provide full scope top-down strategy build, road-mapping, and execution, enabling clients to move up their digital transformation maturity curve. His customer-centric approach aligns customer data, marketing technology, people, and process with his clients’ business objectives while enabling them to provide the best customer experience and engagement.

Bashar Hafez, e-CENS’ Co-Founder and Managing Director, welcomed Jay to the team: “Jay has deep digital transformation expertise and leadership that can help organizations with their digital transformation agenda. The increased importance of 1st party data requires someone with a pragmatic approach and vast experience. Jay’s application of his knowledge will steer our clients through strategies that work.”

About e-CENS

e-CENS is an internationally recognized team of digital analytics, UX/UI analytics, and personalization experts. We have over 15 years of experience working with leading global brands in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise them and manage their data to achieve competitive advantage and successful business outcomes.

Bashar Hafez

Bashar Hafez

Bashar is a seasoned global technology executive with nearly 20 years of experience leading software, product development, and analytics organizations at Fortune 500 companies, regional and global brands.

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