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For years it’s been a recurring question for brands – what do Millennials respond to? What are their needs? And, what is the best way
Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze
Understanding the importance of CDP in Customer Segmentation Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition.
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and offer the appropriate engagement to,
Are you Considering a Customer Data Platform (CDP)? It is a vital element of successful marketing to understand your customers to improve conversion rates. A
As the regulatory landscape tightens, it is vital that companies respond by implementing cookie consent management. This article considers the simplest solutions you can implement.
