e-CENS is a Tealium partner: assisting customers in implementing Tealium’s Customer Data Platform (CDP) and other solutions. Let’s take a high-level peek at learnings from Tealium’s latest e-book: Your Secret Weapon for Customer Retention and Expansion; First Party Data and a CDP.
Why retention; not growth?
Tealium presents a clear argument regarding the costs of attempting to acquire new customers: which is 5–25x more expensive than investing in your existing customer base. This is why performing customer segmentation and understanding your customers’ needs is a key priority.
Effective retention
Tealium offers three proven strategies that demonstrably improve retention:
Targeted messaging
Speaking the language of the customer and offering the right products to the correct segment of customers is vital to success. Knowing when it makes sense to cross-sell or upsell may feel like an art, but in reality, the information is there in the data. Identifying those customers who have a high probability of converting is made easier with tools such as Tealium Predict.
Testing
In an inflationary environment, it is more important than ever to examine how your customer base responds to price adjustments.
Trust
Honouring data collection and usage, and customer privacy rights is not only a legal concern; customers are hypersensitive to issues of trust.
A single customer view
Tealium’s CDP is a powerful tool to assist businesses to achieve a single customer view from the disparate data world they collect from channels such as:
- Marketing clouds
- Retail outlets
- Mobile Apps
- Social
- Call centre
- Customer Relationship Management (CRM) platforms
- Website interactions
It is no surprise. then, that Tealium’s e-book takes a deep dive into the benefits of creating a single view of the customer from this potentially siloed data.
By using tools such as a Tealium Audiencestream CDP, your company can apply cutting-edge marketing strategies via:
- Advanced customer segmentation
- Targeted email campaigns
- Targeted social media campaigns
- Preferential treatment of ‘Gold’ customers
This e-book is an excellent resource for anyone considering onboarding any of Tealium’s product suite, and e-CENS recommends grabbing yourself a copy.
Disclaimer – Declaration of interest
We are not impartial observers of the CDP market. e-CENS are partners with Tealium: we are CDP specialists, offering expertise in selecting and tailoring our client’s CDP solutions.
If you are ready to take a deep dive into which CDPs integrate best with your current marketing and technology stacks, contact us. We support the end-to-end cycle of adopting CDPs, from discovery to identifying and implementing the tech stack to support your consumer targeting – and the regular maintenance of these tools.
