MoEngage provides a next-generation, insights-led customer engagement platform (CEP) trusted by more than 1,200 global consumer brands. This CEP simplifies marketing thanks to MoEnage’s all-in-one solution that demystifies the process of identifying your audience and creating, managing, and delivering messages to them.
MoEngage recently surveyed 2,000 North American Customers to understand their attitudes toward marketing and personalization.
Here is the TL;DR
1. Consumer expectations are rising
The broad majority (48%) of consumers want brands to understand their purchase needs, compensate them when they have a poor experience, and notify them about in-stock favorite products.
2. More customers want personalization
27% of consumers want their communication personalized using purchase history. 32% choose brands they know will offer discounts based on items left in their cart. 56% expect a curated shopping experience from brands they engage with regularly.
4. Contact matters 53% of customers interact with a brand more than 3 times before committing to a purchase.
If you are interested to learn more, you can read the full report “Personalization Pulse Check 2023″.