Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google
Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.
Table of Contents What GA4’s Engagement Rate is Telling You Your engagement rate is one of the most important things to track when it comes
Table of Contents Introduction After successfully completing the audit of your Universal Analytics setup, you are ready to take your migration project to the next
In March, Google confirmed what experts in the web analytics space have been anticipating for some time now: Universal Analytics will be fully decommissioned by
