Latest Blog Posts
6 Best Mixpanel Alternatives in 2026, Matched to Your Team, Data Maturity, and Budget
If you’re searching for Mixpanel alternatives, you’re probably staring at a renewal quote that grew faster than your product did, or at a dashboard your team quietly stopped trusting. The short answer: the six alternatives worth your time in 2026 are Amplitude, Contentsquare, Heap, PostHog, Pendo, and Google Analytics 4.
Data-Driven Decision Making: Insights for Better Outcomes
Long gone (or should be) are the days where important decisions and insight come by way of the HiPPO method. You know, decisions that just default to the Highest Paid
BigQuery Performance Optimization and Cost Governance
Google BigQuery is one of the most popular and powerful cloud-based analytics solutions on the market. Google is constantly optimizing and enriching BigQuery’s capabilities and performance and this is always noticed
11 Tactics for TV Attribution with Google Analytics
Definitive, comprehensive TV attribution remains quite challenging, but with a wide range of tips and tactics from e-CENS consultants and solution designers – covering Google Analytics, Firebase Analytics, Data Studio,
Keep Calm and Focus on Your Customer
Let’s start today’s post with some numbers. Any idea what the following percentages might represent? Save your response, we’ll get back to this later. Over the last few weeks, E-Cens’
Customer Journey for Requirements Gathering
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in
Track All The Things: Pros, Cons, and Considerations
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
Data-Driven Marketing Revisited
Creating and executing a data-driven marketing program is an easy concept to agree with. Who would disagree? How could anyone disagree? This is what we’ve been reading about, hearing and
Measuring Business Requirements: Methods & Insights
In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the 2018 Digital Analytics Hub Conference, I
Data Blending Now Available in Data Studio
Data blending is now available in Data Studio! One of the most heavily requested features just launched and truly enhances the power of Data Studio that much more. Have you
Migration from Adobe Analytics to Google Analytics 360
Transitioning web analytics platforms is a significant endeavor for any organization. This post assumes you are contemplating or perhaps have already made the decision to transition from Adobe Analytics to Analytics
Replicating Adobe Analytics Reports in Data Studio
If you have decided to migrate from Adobe Analytics to Google Analytics 360, you may be looking for new ways to generate the types of reports your organization used within the