Latest Blog Posts
6 Best Mixpanel Alternatives in 2026, Matched to Your Team, Data Maturity, and Budget
If you’re searching for Mixpanel alternatives, you’re probably staring at a renewal quote that grew faster than your product did, or at a dashboard your team quietly stopped trusting. The short answer: the six alternatives worth your time in 2026 are Amplitude, Contentsquare, Heap, PostHog, Pendo, and Google Analytics 4.
5 New Key Features on GA4
GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to
e-CENS opens Europe office with webalytics GmbH as a partner
e-CENS opens e-CENS Europe office and welcomes Holger Tempel, webalytics GmbH founder, as a Partner – boosting e-CENS’ digital analytics services. Dubai, UAE, June 20, 2021 – e-CENS’ team is
5 Steps To Configure Facebook Conversion API In GTM Server Side
The Facebook Conversion API lets you send website conversion events from your server to Facebook. This is useful for tracking conversions that happen offline or on mobile apps, and
How To Create a Server-Side Container for GTM
In this guide we will learn how to create new server-side container in Google Tag Manager and connect to Google Cloud account. Here are the steps you will complete: Create
Customer Data Platform (CDP) Integration
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and offer the appropriate engagement to, the right customer at the
GDPR Compliance for Google Analytics: Tracking & Consent
Google Analytics – The Most Popular Web Analytics Toolset Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business goals. However, the explosion of
GDPR, CCPA, Privacy, and Cookie Consent Management
As the regulatory landscape tightens, it is vital that companies respond by implementing cookie consent management. This article considers the simplest solutions you can implement.
Tealium: Powering Top Internet Retailers with Tag Management
SAN DIEGO, CA (June 22, 2015) – Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced the company’s leading enterprise-class tag management system (TMS) powers more than
Customer Journey for Requirements Gathering
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in