Consent Management Platforms – with industry-leader Tealium IQ
This article explains the steps required to collect user data in compliance with regulations using Tealium’s Consent Management Platform.
Harnessing the Power of Customer Segmentation
Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]
Customer Data Platform (CDP) Integration
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and offer the appropriate engagement to, the right customer at the right time. This is why CDPs are such a hot topic in marketing right now. The CDP has seen significant gains in popularity in the […]
Customer Data Platforms – What to Expect
Are you Considering a Customer Data Platform (CDP)? It is a vital element of successful marketing to understand your customers to improve conversion rates. A favorite tool to track, and subsequently target, existing, and prospective customers with customized offerings has long been the third-party cookie. We examined how the regulatory landscape has challenged it in […]
GDPR Compliance for Google Analytics: Tracking & Consent
Google Analytics – The Most Popular Web Analytics Toolset Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business goals. However, the explosion of web analytics is associated with a host of legalization. In this article, we will look at the General Data Protection Regulation (GDPR), and how your […]
GDPR, CCPA, Privacy, and Cookie Consent Management
As the regulatory landscape tightens, it is vital that companies respond by implementing cookie consent management. This article considers the simplest solutions you can implement.
Tealium: Powering Top Internet Retailers with Tag Management
SAN DIEGO, CA (June 22, 2015) – Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced the company’s leading enterprise-class tag management system (TMS) powers more than 25 percent of the top 100 Internet retailers, according to data compiled from the recently-released Internet Retailer® Top 500 Guide. In addition, Tealium services more than […]
