4 Benefits of Server-Side Tracking
Third-party cookies aren’t going away just yet, but that doesn’t mean you shouldn’t start preparing for a cookieless world. Google will soon deliver on its plan to phase out third-party cookies from Chrome, the browser with a whopping 65% market share. In doing so, Chrome will join Apple’s Safari and Mozilla’s Firefox in deprecating cross-site […]
Improving Marketing Analytics with GTM Server-Side Tagging
Server-side tagging from Google Tag Manager (GTM) offers a meaningful solution to the challenges raised by the regulatory environment. With regulatory tightening on personalization and retargeting in advertising, marketers need to be aware of the implications for their business. In this article, we discuss the most effective solutions you can use to adapt as marketing […]
Google Analytics vs Firebase Analytics – What are the difference between GA and Firebase
Google Analytics 4 (GA4) has an interesting heritage — leading to GA4 being the first Google Analytics solution that supports both Web and Mobile Analytics. So what does GA4’s arrival as Google’s new default analytics property mean for Firebase users? Can GA4 now fully replace Google Analytics for Firebase, or should they be used in […]
4 Essential Digital Banking KPIs
A 2021 study by Chase indicates that digital-first banking appeals across generations today. 62% of all consumers consider Mobile banking Apps “indispensable”, while 73% use Mobile Apps as their primary money management method. There is no denying the way we bank has changed, and digital banking is playing an increasingly larger role in how we […]
Everything You Need to Know About E-commerce Metrics & KPIs
“Most businesses are data rich, but information poor.” Avinash Kaushik, author of Web Analytics 2.0 What are the key e-Commerce metrics you should be measuring? Read on to find out. The way companies collect and analyze data can differentiate between success and failure in the competitive e-Commerce market. All business decisions are data-driven, so accurate […]
Tealium CDP Named a Leader in 2022 IDC Report
Analyst and market intelligence company IDC has named Tealium a leader in the CDP market in their recent industry report. The report considered several CDP vendors whose focus is primarily on Martech users, data science and analytics, IT, data operations, and privacy and compliance. They include organizations such as SAP, Oracle, Twilio, and Epsilon, among […]
Forrester CDP Report: Tealium Can Deliver Over 300% ROI
In January, Forrester published a Forrester CDP report that examines the cost savings and business benefits that come from adopting Tealium’s CDP ROI strategy. To ascertain the primary benefits of CDP (Customer Data Platform) adoption, Forrester interviewed five Tealium adopters. After the interviews and financial analysis were completed, the data was pulled into a single […]
Consent Management Platforms – with industry-leader Tealium IQ
This article explains the steps required to collect user data in compliance with regulations using Tealium’s Consent Management Platform.
Understanding the importance of CDP in Customer Segmentation
Understanding the importance of CDP in Customer Segmentation Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer […]
Customer Data Platform (CDP) Integration
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and offer the appropriate engagement to, the right customer at the right time. This is why CDPs are such a hot topic in marketing right now. The CDP has seen significant gains in popularity in the […]
