4 Benefits of Server-Side Tracking

There are many benefits of server-side tracking.

Third-party cookies aren’t going away just yet, but that doesn’t mean you shouldn’t start preparing for a cookieless world. Google will soon deliver on its plan to phase out third-party cookies from Chrome, the browser with a whopping 65% market share. In doing so, Chrome will join Apple’s Safari and Mozilla’s Firefox in deprecating cross-site […]

Improving Marketing Analytics with GTM Server-Side Tagging

GTM server side tagging

Server-side tagging from Google Tag Manager (GTM) offers a meaningful solution to the challenges raised by the regulatory environment. With regulatory tightening on personalization and retargeting in advertising, marketers need to be aware of the implications for their business. In this article, we discuss the most effective solutions you can use to adapt as marketing […]

Clearing It Up: Google Analytics vs. Firebase

google analytics vs. firebase

Google Analytics 4 (GA4) has an interesting heritage — leading to GA4 being the first Google Analytics solution that supports both Web and Mobile Analytics.  So what does GA4’s arrival as Google’s new default analytics property mean for Firebase users? Can GA4 now fully replace Google Analytics for Firebase, or should they be used in […]

Driving Conversions with MoEngage: e-CENS brings you the TL;DR

Disclaimer – Declaration of interest We are not impartial observers of the CEP market. e-CENS are partners with providers such as MoEngage — offering expertise in selecting and tailoring our client’s CDP/CEP solutions. The Engagement MoEngage provides a next-generation, insights-led customer engagement platform (CEP) trusted by more than 1,200 global consumer brands. Setting up such […]

Personalization pulse check: e-CENS brings you the TL;DR

MoEngage Report 2023

MoEngage provides a next-generation, insights-led customer engagement platform (CEP) trusted by more than 1,200 global consumer brands. This CEP simplifies marketing thanks to MoEnage’s all-in-one solution that demystifies the process of identifying your audience and creating, managing, and delivering messages to them. MoEngage recently surveyed 2,000 North American Customers to understand their attitudes toward marketing […]

Essential Digital Banking KPIs


A 2021 study by Chase indicates that digital-first banking appeals across generations today. 62% of all consumers consider Mobile banking Apps “indispensable”, while 73% use Mobile Apps as their primary money management method. There is no denying the way we bank has changed, and digital banking is playing an increasingly larger role in how we […]

Understand Your KPIs: Key e-Commerce Metrics for Success

key e-commerce metrics

“Most businesses are data rich, but information poor.” Avinash Kaushik, author of Web Analytics 2.0 What are the key e-Commerce metrics you should be measuring? Read on to find out. The way companies collect and analyze data can differentiate between success and failure in the competitive e-Commerce market. All business decisions are data-driven, so accurate […]

3 Free, Virtual Tealium CDP Events You Can Attend Soon


Looking for free, virtual Tealium CDP events to attend to boost your knowledge on the subject? Then you’re in the right place. In marketing, data is king. Responding to vital market insights enables your company to tailor customer experiences and offer the best value while increasing your reach and conversions. But, with new data regulations […]

Tealium CDP Named a Leader in 2022 IDC Report

tealium CPD

Analyst and market intelligence company IDC has named Tealium a leader in the CDP market in their recent industry report.  The report considered several CDP vendors whose focus is primarily on Martech users, data science and analytics, IT, data operations, and privacy and compliance. They include organizations such as SAP, Oracle, Twilio, and Epsilon, among […]

Forrester CDP Report: Tealium Can Deliver Over 300% ROI

forrester cdp report

In January, Forrester published a Forrester CDP report that examines the cost savings and business benefits that come from adopting Tealium’s CDP ROI strategy. To ascertain the primary benefits of CDP (Customer Data Platform) adoption, Forrester interviewed five Tealium adopters. After the interviews and financial analysis were completed, the data was pulled into a single […]