Why Leadership is Key to Driving Successful Digital Maturity

Digital maturity represents the sum of your digital capabilities in terms of delivering connected, multi-moment marketing, seamless digital experiences, and customer engagement. It relies on adequate technologies, data orchestration, robust data infrastructure, and the skill sets and processes to bring it all together. For companies trying to move the needle from their current set of […]

Getting Business Value out of GA4: How to Access the Insights You Need

With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it is past time you ensure you are prepared to get the most out of Google Analytics 4 (GA4). The data model is not the same. The collection methods are not the same, […]

Time to Revisit Your Google Analytics 4 Implementation (Yes, Already!)

google analytics 4 implementation

With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it truly is time to ensure that you know how to get the most out of your Google Analytics 4 data. The data model is not the same, the collection methods are not […]

Understanding Why Digital Transformation is Important for Business Growth and Disruption

What is Digital Transformation? Digital transformation is an intentional change to advance an organization’s digital maturity. It involves utilizing digital technologies to fundamentally alter business operations, deliver enhanced customer experience, and remain competitive in the market. It is more than a buzzword—an essential business strategy that can bring significant intrinsic value to businesses, industries, and […]

5 Keys to a Successful Digital Transformation

In today’s fast-paced and increasingly digital world, organizations across all sectors are looking to harness the power of digital technologies to increase efficiency, deliver superior customer experiences, drive growth, and stay competitive. However, the path to a successful digital transformation is not always straightforward and is fraught with challenges. This is why businesses need to […]

The Role of Composable Tech in Your Digital Transformation Journey

Cover_The-Role-of-Composable-Tech-in-Your-Digital-Transformation-Journey

Composability and composable architecture are buzzwords with a lot of currency in the world of martech. The number of solutions using the label composable and the volume of content available on the subject matter proliferates daily. In this post, we offer our point of view on composable architecture from the digital transformation perspective.  Infrastructure decisions […]