Mobile App Analytics Tools: Supporting Every Team in Your Company

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As market conditions change swiftly in today’s economy, mobile app analytics tools and the increased granularity of data they deliver are becoming a deciding factor in accurately predicting and adapting to those changes.  With today’s top-performing Mobile App Analytics tools, you can learn virtually anything about your users’ behavior: how they come across your app, […]

The Best Mobile App Analytics Toolstack

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Planning out and equipping your Mobile App analytics toolstack is a challenging task. Sometimes a number of questions relating to its full deployment stay unanswered – meaning the full potential for uncovering actionable insight remains untapped. In this article, we discuss three of the leading Mobile Analytics solutions today: Firebase, Mixpanel and Adjust.

How Mobile Analytics Reveal Your Mobile Customer Journey

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The Mobile customer journey is an integral part of your customers’ experience. And, with customer experience continuing to reign as a key competitive differentiator and revenue accelerator, “How well do you understand your users?” is a question companies should ask themselves more frequently – and with more urgency. To learn how a consumer builds their […]

Digital Analytics: What can it do for you?

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What is Digital Analytics? Digital Analytics describes a wide ecosystem that utilizes qualitative and quantitative data from both your own business and that of your competitors. This analysis informs the continual improvement of the customer experiences of your brand’s touchpoints. [Adapted from Google’s own Avinash Kaushik] What Separates the Good from the Bad? Data analysts […]

4 Common Mobile Analytics Pitfalls to Avoid

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Avoiding Mobile Analytics pitfalls is part of the challenge that businesses face now that Mobile Analytics is gaining traction. If your business is ready to take your first step, this article explains how to go about implementing Mobile Analytics, and cautions against the 4 common Mobile Analytics pitfalls businesses make when they first start out. […]

The Top Four Mobile App Metrics to Track

You should often check Mobile App metrics as they are key indicators of your product’s functionality.

The primary Mobile App metric most teams follow when they launch a Mobile App is downloads. But, downloads are just the starting point.  Keeping your users engaged and coming back to your app is notoriously difficult to achieve, with the latest reports putting the average day 30 retention rate for Mobile Apps at barely above […]