e-CENS brings you the TL;DR from SplitMetrics’ Emerging Mobile Marketing Trends in 2023
Trend#1 Focus is on customer retention The pressures of the economic downturn means that retaining your existing customers is vital. In fact, in a previous TL;DR, we brought you data from Tealium demonstrating that, based on their estimates, attempting to acquire new customers is 5–25x more expensive than investing in your existing customer base. In […]
TL;DR transactional messaging in e-Commerce
What is transactional messaging? Transactional messages are those necessary notifications that ensure a product or service arrives in the hands of your customer. They include: The quality and effectiveness of your transactional messaging impact your customer engagement. Your customer places trust in you once they have paid for an item that will be shipped, they […]
e-CENS brings you the TL;DR from Tealium’s recommendations on surviving the coming Cookiepocalypse
It is time to consider what will replace your third-party cookie-based targeting strategies and assess how well new strategies will perform and assist with the transition. In general, the more direct your relationship is with your customer base, the less dependent you are on third-party cookies. Also, the more you focus on performance marketing versus […]
