SAN DIEGO, CA (June 22, 2015) – Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced the company’s leading enterprise-class tag management system (TMS) powers more than 25 percent of the top 100 Internet retailers, according to data compiled from the recently-released Internet Retailer® Top 500 Guide. In addition, Tealium services more than […]
Evolving as e-CENS Taking stock, reflecting on the past, considering the future. We’ve been doing a lot of thinking over the last few months. We have been asking ourselves how to best continue to make our clients successful in a constantly changing and constantly challenging digital marketing environment. We looked at what we like to […]
Long gone (or should be) are the days where important decisions and insight come by way of the HiPPO method. You know, decisions that just default to the Highest Paid Person’s Opinion (HiPPO). This is typically the default when there is no data to back up…
Google BigQuery is one of the most popular and powerful cloud-based analytics solutions on the market. Google is constantly optimizing and enriching BigQuery’s capabilities and performance and this is always noticed in every Google NEXT conference. As powerful…
Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall? Regardless of the vertical, you’re working in, it’s important to track video engagement as accurately and descriptively as possible. For a publisher, a technical support provider, or an educational destination that offers a multitude of video content, […]
Definitive, comprehensive TV attribution remains quite challenging, but with a wide range of tips and tactics from E-Cen’s consultants and solution designers – covering Google Analytics, Firebase Analytics, Data Studio, and a little bit of predictive…
Let’s start today’s post with some numbers. Any idea what the following percentages might represent? 71% 5% 57% 21% Save your response, we’ll get back to this later. Over the last few weeks, E-Nor clients have been contacting me about ITP 2.1. What…
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…
This article covers the topic of real-time website personalization both from a strategic standpoint and from a technical standpoint, including some considerations for Google Optimize/Optimize 360. Strategically speaking, let’s consider the underlying value…
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
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