Tealium Powers 25 Percent of Top 100 Internet Retailers with Industry-Leading Tag Management System

SAN DIEGO, CA (June 22, 2015) – Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced the company’s leading enterprise-class tag management system (TMS) powers more than 25 percent of the top 100 Internet retailers, according to data compiled from the recently-released Internet Retailer® Top 500 Guide. In addition, Tealium services more than […]

Welcome to e-CENS

Evolving as e-CENS Taking stock, reflecting on the past, considering the future. We’ve been doing a lot of thinking over the last few months. We have been asking ourselves how to best continue to make our clients successful in a constantly changing and constantly challenging digital marketing environment. We looked at what we like to […]

Enhanced Google Analytics Tracking for Video Publishers

Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall? Regardless of the vertical, you’re working in, it’s important to track video engagement as accurately and descriptively as possible. For a publisher, a technical support provider, or an educational destination that offers a multitude of video content, […]

Keep Calm and Focus on Your Customer

Let’s start today’s post with some numbers. Any idea what the following percentages might represent? 71% 5% 57% 21% Save your response, we’ll get back to this later. Over the last few weeks, E-Nor clients have been contacting me about ITP 2.1. What…

Follow the Yellow Brick Road: Requirements Gathering with Customer Journey Mapping

Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…

ABOUT e-CENS

 

e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.