CASE STUDY: A&E Networks

Tracking Video from Mobile to Roku at A&E Networks

Executive Summary

Johnson Ta, Director of Digital Measurement Strategy at A&E Networks, is a Tealium veteran, working with the product across 3 companies over the past 5 years. He’s used Tealium for retail, on the media publisher side and now at a TV network, A&E. In his current role, he focuses on leveraging Tealium for enhanced video engagement tracking wherever the video is shown – on the web, mobile or even on OTT streaming devices, such as Roku.

With Tealium, he’s able to build a data collection foundation leveraged for systems including comScore, Nielsen and Adobe. Despite a wide variety of business goals at the various companies where he’s worked, Johnson has found these goals more easily attained when empowered with Tealium’s flexible platform.

ABOUT e-CENS

 

e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.